Xiaomi wants to accelerate its expansion and now plans to conquer African countries after having already settled in Europe.
It is not so distant the time when Xiaomi had almost no presence on European soil. But in a few months, everything has accelerated and the brand has officially launched in several countries of the Old Continent including France obviously. It should be noted in this regard that the Chinese firm has just opened a shop on the Champs-Elysees in Paris.
Xiaomi does not seem to want to slow down the pace of her expansion. Indeed, via an article from MyDrivers – relayed by Gizmochina – we learn that the boss of the company, Lei Jun, sent an internal memo to his employees to warn them of the forthcoming creation of a regional division dedicated to 'Africa.
Invest in Africa
This news is interesting because it proves on the one hand that Xiaomi has great global ambitions and, on the other hand, that the African market, often forgotten or denigrated, is attracting more and more interest from smartphone brands. If Samsung has been around for a long time now, brands such as Honor or Oppo are now investing more and more in this continent of more than a billion people.
For its part, Xiaomi already has a shy presence in Africa in countries like South Africa, Kenya or Nigeria. But in the vast majority of cases, this goes through third-party distributors. An official division on the continent would allow the brand to have a stronger position and better control its expansion. We think in particular of the Maghreb country where we have a large number of readers.
Xiaomi has every chance of making a breakthrough in Africa thanks to its policy of offering value for money products.
Read on FrAndroid: "Xiaomi is a little Free of smartphones": discussion with fans of Xiaomi