Spotify has announced that it is filing a lawsuit against Apple with the European Commission. The founder of the music streaming service believes it is the victim of anticompetitive practices by the Cupertino giant who unfairly favors the Apple Music platform.
"I strongly believe that businesses like ours must operate in an ecosystem where fair competition is not only encouraged but guaranteed." This is how Daniel Ek, the founder of Spotify, justifies his decision to file a complaint against Apple – and Apple Music – with the European Commission. He denounces anti-competitive practices.
In recent years, Apple has introduced rules on the App Store that deliberately limit choice and stifle innovation to the detriment of user experience – acting both as an actor and arbiter to deliberately disadvantage other developers. applications. After trying in vain to solve the problems directly with Apple, we now ask the European Commission to take steps to ensure fair competition.
Daniel Ek explains in his blog post that Apple operates a platform that represents a gateway to the Internet for over a billion people. He recalls that iOS and the App Store are properties of the apple brand while the latter is also a competitor of Spotify via its music streaming service Apple Music.
"In theory, it's perfectly normal. But in the case of Apple, they continue to give themselves an unfair advantage every time, "reads in the release of the boss of Spotify.
30% commission on Premium subscriptions
In particular, he complains that Apple earns a 30% commission even on premium subscription subscriptions. For comparison, on the Play Store, Google also levies a commission, but only on the purchase of applications. The Mountain View firm does not force developers to donate some of the money raised on subscriptions to a service.
"If we pay this fee, it would force us to artificially inflate the price of our premium subscription well above the price of Apple Music. And to keep our prices competitive for our customers, it's not something we can do, "says Daniel Ek. And by not respecting the rules imposed by the Apple, Spotify would expose to very disabling sanctions.
If we choose not to use the Apple payment system, by not paying the commission, Apple then applies a series of technical restrictions and limiting the experience on Spotify. For example, they limit our communication with our customers, including our reach beyond the application. In some cases, we are not even allowed to send e-mails to our customers who use Apple. Apple also blocks our updates regularly to improve the experience. Over time, Spotify and other competitors have been excluded from Apple services such as Siri, HomePod and Apple Watch.
The founder of Spotify ensures that he does not want special treatment, but that he wants to be on the same level as platforms such as Uber or Deliveroo "which are not subject to the tax Apple ". He also calls for Apple Music to follow the same rules as all other apps on the App Store.
As a good entrepreneur, he concludes by emphasizing his commitment to competition. Simply, he declares to want to ensure that it is carried out in the best possible conditions.
Read on FrAndroid: Apple is much worse than Google and Microsoft in anti-competitive practices