Apple invites the press to a special event on March 25th. Competitor of Netflix, subscriptions, iPad, AirPods, AirPower … What to expect?
"It's show time"! Remember, in 2006 Apple used this hook for its conference that will remain in history as the one that revealed the iTV, this case that has subsequently become the Apple TV. It is therefore not trivial that the same sentence serves to announce the next conference of the Cupertino company.
The date is fixed, the rumors were right. Apple will hold a conference on March 25, at 10 am local time (18 hours in France) at the Steve Jobs Theater campus Apple. We do not know exactly what will be announced, but many rumors more or less substantiated already make it possible to get an idea of the subject of this keynote.
Apple Video, the Netflix Salto
It's a persistent rumor: Apple wants to compete with Netflix with its own SVoD service. The "show time" of the invitation almost confirms the news highlighting the importance of television in this conference.
After harming Spotify and others with Apple Music, the California giant wants to tackle a new market: that of video on demand. Netflix, Amazon Video, CanalPlay and other Salto can start to shake by imagining the arrival of Apple on the market. It remains to be seen whether the partnerships will be sufficient to provide content that will switcher users.
Tim Cook said at the beginning of the year: "important services" arrive in 2019. If we think obviously of Apple News Magazine, a service to access paid press services, it is not impossible that the brand the apple also evokes some services dedicated to health.
To counter Amazon and its premium subscription, Apple could also try to pool its services with a single subscription that entitles to several benefits, such as Apple Music, Apple Video, Apple News Magazine, etc.
iPad and iPod
If the range of iPhone has been renewed in September, we expect Apple new tablets. Some rumors include a new iPad Mini, but also a "cheaper" iPad. The factual rumors, however, remain rather modest, which suggests that no tablet is currently in production.
Similarly rumor wants Apple to launch a new iPod. It could easily accompany a service including Apple Music among others, but no information from Chinese factories suggests any new device.
AirPod 2 and AirPower
We were waiting for them with the new generation of iPhone last September and were not presented. The new generation of AirPod could arrive later this month. Some evoke a better sound quality and a wireless charging box.
This case would take all his interest with a Galaxy S10 with its reverse wireless charging, but also and especially with the AirPower, the wireless charging base of the iPhone and AirPods. Everything is joined!
Of course, the content of this conference has not yet been formalized and it will be necessary to wait until March 25 to find out what Apple is preparing.