More than a year after its announcement, the dynamic version of Gmail finally arrives. This should allow everyone to interact much more with their emails.
In February 2018, Google introduced AMP for Email, a new system that allowed us to revolutionize our good old emails and give them more possibilities than a sad fixed text. Email remains today a major means of communication, both in business and private, but our inboxes have changed very little since the arrival of Gmail in 2004 and Google's attempt to renew with Inbox in 2014.
Since March 26, 2019, companies using G Suite can now take advantage of this new feature in their emails by activating this feature in their administration console. This will allow them to add interactivities in their exchanges as soon as they integrate a compatible service. From today, we count for example Google Docs, to respond to comments directly from an email without having the document, but also third-party services like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus.
Confirming a reservation or attending an event has never been easier.
Security at the heart of the service
As we talked about in January, this kind of service could increase the risk of fishing. Google seems nevertheless to be aware of it and therefore specifies that this novelty is guaranteed secure since all the developers who wish to create dynamic modules will have to be evaluated by the teams of the research giant.
In addition, those who would like to get started will find an online guide offered by Google.
Finally, note that anyone who prefers to use traditional email can disable this feature of dynamic messages if they wish.
Still limited service
For the moment, only G Suite customers can take advantage of this new feature, and only on a desktop browser. It is however specified that the mobile support arrives "soon". It is not specified when the classic users will be able to have more dynamic mails.