Oppo has just launched a new brand: Reno. A first device should be presented in April and could target the youth market.
BBK Electronics is a group of Vivo, Oppo and OnePlus. But within these companies, there are also several brands: Vivo has Iqoo and Oppo owns Realme. Brands that allow companies to try new products, different positioning and pricing and marketing policies that are off the beaten path. A policy that has, for example, been very successful in Huawei with Honor.
Realme, however, does not seem to be enough for Oppo announcing the creation of a new brand called Reno (to pronounce Riino, with a long i). The announcement is rather succinct and is content at first with a colorful logo suggesting that the brand could address primarily young people, a bit like Honor does.
See you in April
For now, the brand has not yet formalized a product, but an announcement will take place on April 10 in China. Oppo officials have nonetheless written clues about Weibo (the Chinese social network), suggesting that the device should ship a Qualcomm Snapdragon 855 SoC, a 4065 mAh battery, a 48 megapixel camera with a 10x zoom, as well as a 3.5mm jack and a USB-C port.
This promising technical sheet will be available in its entirety in April.