One of the problems on MIUI, the interface of Xiaomi smartphones, is the appearance of sometimes intrusive ads. For its future update, the Chinese manufacturer does not completely remove them, but it should make them less intrusive to improve the user experience.
Xiaomi receives a small profit on the sale of its devices, promising to make only 5% maximum margin on its products. Its revenues are mainly based on online services, such as advertising in MIUI with ads more or less intrusive.
This is something that particularly struck us in our test of Redmi Note 7 where, when installing an application, a "virus check" starts, accompanied by an advertisement. Easily deactivated, this remains quite problematic for some users as this may seem intrusive.
But Xiaomi's CEO, Lei Jun, announced that the problem would be solved. MIUI developers are working to improve the user experience compared to ads with fewer intrusive ads. The next version of the interface will still display advertisements, but these will be more discreet and less embarrass the user of the smartphone.
Other welcome novelties
Among other upcoming features on MIUI 11, we can expect the recording of calls on the QQ application, the instant messaging system very popular in the Middle Kingdom, a basket for recently deleted photos, a magnifying glass function and an Ultra mode for saving energy.
According to all logic, MIUI 11 should be announced in June, like MIUI 10 in 2018. If you want to discover other features on the future version of the Chinese Android interface, brand officials had responded recently when a question and answer session in response to some rumors about MIUI 11.