"We want to take a step back on the mobile division": LG France pauses on smartphones

Less than a week from the opening of the Mobile World Congress, it was learned on Monday that LG France will stop its activities related to smartphones. A finding of failure for the Korean group? We were able to talk with the marketing director of LG France.

It's a blow for an emblematic player in the smartphone market that has just struck this Monday. According to information from the Journal du Geek, LG has indeed decided to stop its activity related to smartphones in France. "There is no more mobile division in France," say our colleagues. Information that has been confirmed by Jérôme Pinton, Marketing Director of LG France.
The head of LG explained to us that the mobile division was currently being restructured and that no French official would be present in Barcelona next week for the Mobile World Congress: "LG France focuses its means of human investment and marketing on image and sound, home appliances and BtoB ". That does not mean that future LG smartphones will not be available in France, reassures Jerome Pinton: "LG does not stop the mobile in France. We will be able to respond to requests from partners wishing to offer and distribute our products on the French market. We will be more in response to demand and less in proactivity since human support will be focused on the other divisions. Regarding LG smartphones already marketed, he wants to reassure consumers: "This will have no impact on after-sales service".
A restructuring of the mobile division for the arrival of 5G
While the end of the mobile division may pass for a swan song for LG smartphones in France, the marketing director is keen to remain optimistic: "That does not mean that he will no longer have a team dedicated to smartphones. the future. We want to take a step back on the mobile division and come back with an investment plan more suited to the horizon of the arrival of the 5G.
With less than 3% market share in France in 2018, LG France nevertheless recognizes being in a delicate situation: "It is a desire to step back to rebound and do better. The smartphone market has become more complex in recent years with the arrival of some very aggressive competitors. Asked about the date of a significant return to the mobile market, Jérôme Pinton did not want to specify a period, sticking to the date of the commercialization of 5G in France, scheduled for 2020.
For the Mobile World Congress, LG could present two smartphones, the LG V50 ThinQ and LG G8 ThinQ.

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